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Set up a Meta Business portfolio

Why this is needed

A Business portfolio (formerly Business Manager) is your company's folder on Meta. It holds your ad account, Facebook Page, Instagram and pixel together — and it is how you give Pilgud access without sharing your personal Facebook account with anyone.

Cost:
Free.
Time:
About 5 minutes, plus confirming your email.

Steps

  1. 01

    Open Meta Business Suite

    Go to business.facebook.com and log in with your Facebook account.

  2. 02

    Create the portfolio

    Click the drop-down menu below Home in the top left and choose Create a business portfolio.

    Screenshot to comeMeta Business Suite with the top-left drop-down open, showing "Create a business portfolio".
  3. 03

    Name it

    Use the name your customers know — it is visible across Meta. Special characters are not allowed.

  4. 04

    Add your details

    Enter your first name, surname and a business email address. It is not shown to customers.

  5. 05

    Confirm

    Click Create. Meta emails you — open it and confirm the address. The portfolio is ready.

Watch out

  • One person can create at most two portfolios. Check whether you already have one.
  • Each asset (Page, Instagram, ad account, pixel) can belong to only one portfolio.
  • Your contact details are visible to the people you add to the portfolio.

Stuck?

Write to a person. The step is already in the e-mail — just say what happened.

Email info@pilgud.com

Checked against the platform's own help

Checked 28.09.2026. Menus move; if yours looks different, the screenshot below each step shows where to look.

This guide on pilgud.com