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Connecting Pilgud to your Meta

Why this is needed

For Pilgud to build your ads on Meta and read the results, it needs your permission. Without it Pilgud still makes the ads — but cannot launch or measure them.

Cost:
Free.
Time:
About 10 minutes.

Steps

  1. 01

    Before you start

    You need a Business portfolio, an ad account with a payment method, and a Facebook Page (guides 1–3). The pixel is recommended, not required.

  2. 02

    For now we do it together

    For now we connect Meta together with you — email info@pilgud.com and we agree a time. It takes a few minutes and you see every step.

  3. 03

    Meta asks what you allow

    Connecting happens in Meta's own window ("Facebook Login for Business"). You log in and choose which business assets — ad account, Page, Instagram, pixel — Pilgud may reach, and which permissions you grant. Pilgud sees only what you choose.

    Screenshot to comeMeta's connection window where assets and permissions are chosen. (Meta's docs do not show these screens — a real screenshot is needed.)
  4. 04

    Pick account, Page and pixel

    After connecting, the ad account, Page and pixel are picked from a list in Pilgud. No numbers to type.

  5. 05

    What Pilgud does with it — and what not

    Pilgud reads results and always builds campaigns paused. They go live only when you say yes. Without asking, Pilgud may only pause, or move budget in a way that does not raise total spend. Pilgud never changes your payment method and posts nothing to your Page.

Watch out

  • You can take the permission back at any time — see "Taking access back".

Stuck?

Write to a person. The step is already in the e-mail — just say what happened.

Email info@pilgud.com

Checked against the platform's own help

Checked 28.09.2026. Menus move; if yours looks different, the screenshot below each step shows where to look.

This guide on pilgud.com