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Google Ads: account, payment and the search ad Pilgud wrote

Why this is needed

A Google search ad reaches people who are already searching for what you sell. Pilgud writes the headlines, descriptions and keywords. Once your Google Ads account is linked to Pilgud (send us your 10-digit customer ID), Pilgud builds the campaign in it, paused until you approve it — you still need the account and a payment method, which this guide sets up. Until it is linked, the last steps show how to put the ad up yourself.

Cost:
The account is free. You pay for clicks while the ad runs.
Time:
20–30 minutes the first time.

Steps

  1. 01

    Create the account without a campaign

    Go to ads.google.com and start with your Google Account. Google recommends creating the account first and the campaign after — while creating the account you can skip all campaign recommendations. That keeps you out of the simplified "Smart" campaign.

    Screenshot to comeThe Google Ads sign-up screen where the campaign can be skipped (Google's help does not name this button).
  2. 02

    Country, time zone and currency

    Your billing country decides which payment options you get. Check the time zone and choose euro — Google says time zone and currency are permanent.

  3. 03

    Add a payment method

    Create a payments profile (business name and address), click Add payment method, enter a card and Submit. In some countries, Estonia among them, only postpay is available: Google charges at the start of the month or when spend reaches a threshold, and the threshold rises by itself.

  4. 04

    Create a Search campaign

    In the Campaigns menu: New campaign → a goal (e.g. Leads) → campaign type Search. Set the location (your country or city), language and daily budget.

  5. 05

    Paste Pilgud's keywords

    In the ad group step, paste the keywords copied from Pilgud, one per line. How they are written tells Google how closely to match: plain text is broad match, "quotes" phrase match, [brackets] exact match.

  6. 06

    Paste the headlines and descriptions

    In the ad step, enter your page address (final URL), then Pilgud's headlines (3–15, each up to 30 characters) and descriptions (2–4, up to 90), one per field. Google mixes the best combinations itself.

    Screenshot to comeThe Google Ads ad form with headline and description fields.
  7. 07

    Publish and wait for review

    Click Publish. Google reviews the ad — most within one business day. While it does, the status is "Under review", then "Eligible" (running) or "Disapproved".

Watch out

  • New campaigns can start running as soon as the payment method is added. If you are not ready, pause the campaign.
  • Google does not notify you when the payment threshold rises.
  • Results are on the Overview page: clicks, impressions, average cost per click and cost. Counting enquiries also needs conversion tracking.

Stuck?

Write to a person. The step is already in the e-mail — just say what happened.

Email info@pilgud.com

Checked against the platform's own help

Checked 28.09.2026. Menus move; if yours looks different, the screenshot below each step shows where to look.

This guide on pilgud.com