LinkedIn: company Page, Campaign Manager, and the ad or post Pilgud made

Steps

1. 01

   Create a company Page

   On LinkedIn click For Business (top right) → Create a Company Page → Company, fill in the details, confirm you may act for the company and click Create page. You need a LinkedIn account in your real name, a confirmed email and more than one connection. Pages cannot be created on Android.

2. 02

   Post as the Page or as yourself

   As the Page: open the Page admin view → Page posts → Start a post, paste Pilgud's text, add the picture and Post. As yourself: Start a post on the homepage. A post can have a link or a picture, not both.

3. 03

   Create an ad account (Campaign Manager)

   For Business → Advertise. Name the account, choose your company Page and currency, agree to the terms and click Create account.

4. 04

   Add a credit card

   In the ad account: Billing → Add payment details (later Update credit card), enter the card and Save and continue. No ad can launch without a payment method. A temporary check hold on the card clears in 5–7 business days.

5. 05

   Create a campaign and ad set

   In Campaign Manager click New campaign, then an ad set (Ad set → New). Choose the objective (e.g. Website visits or Lead generation), the audience by job or industry, the Single image format, the budget and schedule.

6. 06

   Paste Pilgud's ad

   Create ad → Start from a blank ad. Paste the Introductory text (Pilgud keeps it within 150 characters so it fits before "see more"), the Headline (up to 70), add Pilgud's picture, choose the button and enter your page address. Next → Launch campaign. LinkedIn usually reviews ads within 24 hours.