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Ad account and payment method

Why this is needed

The ad account is where your ads live and where Meta charges for them. Without a payment method Meta will not publish a single ad — not even one Pilgud built for you.

Cost:
Creating the account and adding a payment method are free. You pay only for ads that actually run.
Time:
5–10 minutes.

Steps

  1. 01

    Open your portfolio settings

    In Meta Business Suite open Settings, then Accounts → Ad accounts on the left.

  2. 02

    Create a new ad account

    Click + Add and choose Create a new ad account.

    Screenshot to comeSettings → Ad accounts with the "+ Add" menu open, showing "Create a new ad account".
  3. 03

    Name, time zone and currency — carefully

    Name the account and choose your currency (EUR in the eurozone) and your own time zone. A new account defaults to Pacific time — change it. Click Next.

    Screenshot to comeThe ad account form with name, time zone and currency filled in.
  4. 04

    Who it is for

    Choose My business if you advertise your own company. Agree to the terms and click Create ad account.

  5. 05

    Add a payment method

    Click Add payment info. If you skipped it, it is under Billing & payments → Payment settings (or Payment methods with several accounts) → Add payment method. Choose a method and follow the steps.

    Screenshot to comeBilling & payments with the "Add payment method" button.

Watch out

  • Time zone and currency cannot simply be changed later: changing them closes the account and Meta creates a new one. Get them right now.
  • An ad account created in a portfolio stays there for good — it cannot be deleted or moved.
  • A new portfolio can create only one ad account at first.
  • Which payment methods are offered in your country, Meta shows you itself — we could not check the list in Meta's help.

Stuck?

Write to a person. The step is already in the e-mail — just say what happened.

Email info@pilgud.com

Checked against the platform's own help

Checked 28.09.2026. Menus move; if yours looks different, the screenshot below each step shows where to look.

This guide on pilgud.com